When you factor in all the costs related to promoting via an Opt-In Email or Ezine campaign you are still getting the best return on your advertising dollar investment than using RSS, Blogs or PPC. The measurable results are significantly faster than RSS and Blogs and less expensive than using Pay Per Click marketing. Without a doubt, Email and Newsletter advertising campaigns are still two of the best tools available to promote your product or service.
Email Marketing Campaigns
There are a great many
people that are still reluctant to use what is one of the best marketing tools
available today. Many marketers associate email marketing with spam and have
concerns about being shut down by their ISP or hosting company. The fact is,
done right and by following specific guidelines you have little to fear. Follow
the guidelines outlined below and you will probably kick yourself for not using
this tool a lot sooner.
1) CAN-SPAM COMPLIANT:
Just about everyone receives hundreds of spam-related emails per week and that
is the main reason a lot of legitimate businesses balk at using email
marketing. But if you are a legitimate business you only need to do a few
things to make your email marketing efforts legal.
(a) Subject Line: It should not be misleading in any way. It should relate to the body of the message and it is a very good practice that the first paragraph relate to the subject line.
(b) Specific Opt-Out Instructions: You must include a way for the reader to opt-out by supplying a link that works.
(c) Physical Address: If you work out of an office this is the address that should appear after your signature. If you work out of the home your home address should appear after the signature.
(d) From Address: Messages should be from the same "from address."
2) USE
OPT-IN EMAIL ADDRESSES ONLY: This is very important. Use only Opt-In email
addresses for your marketing efforts. There are many legitimate email suppliers
so you have a lot of options. And even using 100% Opt-In Email Addresses does
not guarantee that you won't have a few people complaining. But if you purchase
addresses that include the full name, IP and date stamp you have proof of the
opt-in just in case it is needed.
Additional Tips For a Successful Email Marketing Campaign
1) USE
EMAIL MARKETING SOFTWARE: We like Broadc@st HTML Bulk Email Software
(www.myaffiliateprogram.com/u/mailwork/b.asp?id=1979)
and GroupMail 5 (www.infacta.com/asp/common/groupmail.asp). Some of the
suppliers listed below provide free email marketing software.
2) USE SPAM
FILTER SOFTWARE: Don't let this software intimidate you. The software is easy
to setup and use. It is a good idea to use spam filter software to filter out
words or phrases that tend to get flagged by ISP spam filters. Some of the
suppliers listed below provide free spam filtering software.
3) USE
AUTORESPONDERS: Using an autoresponder will save you a lot of time and work.
You can preload messages and assign specific criteria to when they should be
sent. Some of the suppliers listed below provide free autoresponder software.
4) TUESDAY,
WEDNESDAY & THURSDAY ONLY: For best results send your email campaign from
Tuesday to Thursday. These are the days that will obtain the most attention to
your message. Monday is usually bad because people are planning their work-week
and getting tasks out of the way quickly. Fridays are bad because most people
are already planning their weekends.
5) COME TO
THE POINT IMMEDIATELY: Don't write a book. Try to be as brief as possible and
outline your key points in the first paragraph. If you word it right the reader
will read on.
Here is a
short list of companies that supply 100% Opt-In Email Addresses.
Email Leads
For Less
www.email-leads-for-less.com/Hot_100_Opt-In_Email_Leads.htm
EmailResults.com
www.emailresults.com/default.asp
Exact Sales
Leads
www.exactsalesleads.com/
Expedite
Media Group's Email Marketing Services
www.expedite-email-marketing.com/index.htm
GetResponse
Power Leads
www.getresponse.com/leads_offer.html
Lifeline
Leads
www.lifelineleads.com/default.php
OptInDataSite.Com
www.optindatasite.com/
PermissionDIRECT
www.permissiondirect.com/index.asp
Prospects
Influential
www.prospectsinfluential.com/
Red Clay
Media
www.redclaymedia.com/
Salesleads.tv
www.salesleads.tv/index.html
SimplerLeads.com
www.simplerleads.com/
TheListGuy.com
www.thelistguy.com/index.html
Tip Top
Leads
www.tiptopleads.com
VentureDirect
List Services Group
www.venturedirect.com/html/lsg-about.htm
Please take
note that the information contained in this article was up to date at the time
of writing and is subject to change at any time. Additionally, it is not the
authors intent to recommend or guarantee products or services of the companies
listed. We believe that they are all legitimate and provide good products and
services but readers are always encouraged to do 'due diligence' prior to
making a purchase.
Author Bio
Drew Michael is a webmaster and marketer. He is the owner of The Business Junction at www.thebusinessjunction.com, a major software and entrepreneur directory. For a free subscription to The Business Junction Newsletter and free software downloads subscribe at:
www.thebusinessjunction.com/Newsletter_Subscribers_SignUp_Page.htm
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